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Proposal

Visit Orlando

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MODERNSPEAK

December 11, 2023
Proposal PDF
Our voices are visual
Our voices are visual
Our voices are visual
Our voices are visual
Our voices are visual
Our voices are visual
Our voices are visual
Our voices are visual

Overview

After working together earlier this year through Lynx Air, we have been thinking of ways to help elevate Visit Orlando's PR and marketing strategy. We are thrilled to launch Creator Co. by MODERNSPEAK—an innovative influencer program designed to enhance your destination's reputation and boost brand presence.

Program Overview:

Creator Co. seamlessly integrates influencer campaigns, multi-channel content creation, strategic partnerships, and PR initiatives into a dynamic, longer-term strategy. By collaborating with influencers from diverse niches over several months, your destination will experience a constant surge of social media buzz, reaching audiences at every stage of their vacation journey.

Strategic Partnerships:

Forge alliances with like-minded brands in apparel, tech, and photography to broaden social reach, amplify campaign appeal, and share the budget load.

PR Initiatives:

Extend collaboration beyond digital marketing through tailored PR initiatives, raising awareness and positioning Visit Orlando as a pioneer in progressive brand collaborations.

Content Creation and Benefits:

Ensure a continuous stream of diverse content across platforms, from YouTube to Instagram and TikTok. High-quality assets created during the process serve as a cost-effective resource for various marketing initiatives across seasons.

The Goal:

Elevate brand recognition with the potential for a multi-million dollar return on investment, as demonstrated in our Creator Co. Case Studies.

About MODERNSPEAK

MODERNSPEAK, is a specialized digital PR agency focusing on influencer and social media marketing. We're passionate storytellers with over five decades of experience in travel, lifestyle, and influencer marketing. 

We live and breathe the industry, offering bespoke solutions for tourism, tech hospitality, and lifestyle brands. Collaborating with brands and representing creators, we understand both sides of the campaign, driving the best results. 

We aim to empower businesses like yours to forge meaningful customer connections through personalized strategies. Our approach is fuelled by passion, curiosity, and an extensive network within the industry, driving successful campaigns and powerful brand partnerships.

So, if you're ready to take your brand to new heights, let's make some noise, create some buzz, and leave a mark that elevates your brand above the competition.

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Objectives

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Raise Brand Awareness
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Enhance Brand Voice
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Create User Generated Content
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Boost Engagement
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Achieve Marketing Goals
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Expand Audience Reach

Case Studies

What we provide

We've designed flexible packages to suit your needs and budget. We would love to connect to walk through our services and tailor a package specifically for your goals.

* Currency: CAD

Creator Co. Launch - 6 creators

  • Social Media/Influencer Audit
  • Influencer Strategy Session
  • Sourcing and vetting 6 influencers *not including travel expenses and fees
  • Negotiations and Contracting
  • Managing itinerary in collaboration with brand
  • Partners relations where appropriate
  • Creative Briefing with Influencers
  • Key Messaging
  • Campaign Oversight/Project Management
  • Final deliverables
  • Insights report
Starting at $13,950

Creator Co. Amplify - 10 Creators

  • Social Media/Influencer Audit
  • Influencer Strategy Session
  • Sourcing and vetting 10 influencers *not including travel expenses and fees
  • Negotiations and Contracting
  • Managing itinerary in collaboration with brand
  • Partners relations where appropriate
  • Creative Briefing with Influencers
  • Key Messaging
  • Campaign Oversight/Project Management
  • Final deliverables
  • Insights report

Starting at $22,200

Creator Co. Powerhouse - 15 creators

  • Social Media/Influencer Audit
  • Influencer Strategy Session
  • Sourcing and vetting 15 influencers *not including travel expenses and fees
  • Negotiations and Contracting
  • Managing itinerary in collaboration with brand
  • Partners relations where appropriate
  • Creative Briefing with Influencers
  • Key Messaging
  • Campaign Oversight/Project Management
  • Final deliverables
  • Insights report

Starting at $35,000

Investment

Additional Details

Billing information

Timeline

Your Team

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From highly engaged micro-influencers to impactful macro-influencers and everything in between, we are more than movers and shakers. We are change makers. View some of our recent partnerships and collaborations here.

Brands we work with

LG
Doordash
What to Expect
Aquaphor
Toyota
YAS Marina Circuit
Kindred Bravely
Pampers
Jack & Jones
Dope
Old Navy
Dove

Visit Orlando

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Let's get started

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Frequently Asked Questions

How can I get started with MODERNSPEAK?

To start working with MODERNSPEAK, you can fill out the contact form on our website under the 'Contact Us' section—whether you're a brand or a creator. You can also reach us directly via email at hello@modernspeak.co or call us at 1-587-414-7825. We look forward to collaborating with you!

Why choose MODERNSPEAK over other PR and influencer agencies?

MODERNSPEAK is a dynamic, women-led agency that values transparency, collaboration, curiosity, and a human-first approach. We offer dual-sided expertise and understanding of brand and influencer perspectives, allowing us to create authentic, impactful campaigns. Our focus on transparency and genuine care sets us apart in the digital marketing industry.

What industries does MODERNSPEAK specialize in?

MODERNSPEAK specializes in tech, travel, and lifestyle brands. We have extensive experience in the tourism and hospitality industry, working with top-tier travel media, influencers, and brands to create impactful campaigns that captivate audiences and elevate brand presence.

What benefits can brands expect from working with MODERNSPEAK?

Brands working with MODERNSPEAK can expect enhanced alignment and visibility, hassle-free support, expert campaign management, and increased ROI through strategic influencer partnerships. We handle all aspects of the campaign, from planning to execution, ensuring maximum impact and brand growth.

How does MODERNSPEAK measure campaign success?

We emphasize the importance of innovation and adaptability in our influencer marketing strategies and provide expert guidance throughout the campaign. Our approach to measurement is dynamic, allowing for regular refinement to impact ROI effectively. We analyze placements, gauge the impact of each story, and adjust tactics to maximize results.

How does MODERNSPEAK select influencers for brand campaigns?

We pride ourselves on forging authentic partnerships between influencers and brands through a careful vetting process. We aim to match creators' audiences with your ideal customer profile to ensure engagement, visibility, and trust. We are selective and only partner with influencers who align with your brand values and goals.

What types of influencers does MODERNSPEAK work with?

MODERNSPEAK collaborates with a diverse range of influencers, from highly engaged micro-influencers to impactful macro-influencers across various niches, including travel, tech, lifestyle, and more. This allows us to tailor campaigns to fit your brand's specific needs and audience.

As talent managers, what makes MODERNSPEAK different?

MODERNSPEAK sets itself apart as a talent management agency by fostering authentic partnerships that align with influencers’ brands and values. We provide full-service support, from contract negotiation to campaign management and legal assistance, while maintaining transparency and open communication. Our proprietary software, Digitote, streamlines campaign management, allowing influencers to focus on their creativity. With a human-first approach, we prioritize genuine care and support, making us more than just managers—we’re dedicated partners in your growth and success.

What services does MODERNSPEAK offer for brands?

MODERNSPEAK offers a range of services for brands, including influencer marketing, media relations and digital PR, event planning, content creation, campaign management and strategic brand partnerships. We specialize in connecting brands with top influencers to create authentic and engaging campaigns that resonate with audiences and drive results.

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"It was such a pleasure working with the team at MODERNSPEAK, specifically Erica and Kristyn. Explore Edmonton ran a campaign with twelve creators from across Canada, with many stops and starts along the way due to COVID-19. MODERNSPEAK suggested an array of fantastic creators that aligned with Explore Edmonton's goals and priorities, which resulted in a variety of engaging content. The campaign was a tremendous success with more than 4.5M impressions and an engagement rate that surpassed industry standards."

Travel Media Manager, Explore Edmonton

Creator Co. is the exact program we’ve been looking for as content creators. Having access to our own room and vehicle to be able to roam and capture content on our own terms is fundamental in creating meaningful and purposeful content. The team behind the program was thoughtful, fun, caring and extremely insightful. I would 100 per cent recommend this format to other tourism agencies looking to promote their destination. Can’t wait to come back!”

@thechrishau

Victoria’s fun humour and creativity went to a whole new level with this collaboration. She captured the soul of our customer in an entertaining but also appropriate manner, displaying the product in an effective way while embracing the “extra” levels our customers go to for their pets.

It was such a pleasure working with the team at MODERNSPEAK, specifically Erica and Kristyn. Explore Edmonton ran a campaign with twelve creators from across Canada, with many stops and starts along the way due to COVID-19. MODERNSPEAK suggested an array of fantastic creators that aligned with Explore Edmonton's goals and priorities, which resulted in a variety of engaging content. The campaign was a tremendous success with more than 4.5M impressions and an engagement rate that surpassed industry standards.

@Explore Edmonton

"In addition to helping facilitate curated content about our community by influencers, ModernSpeak provided great value by generating interest from several mainstream news media sources, including CBC radio and the Red Deer Advocate. We appreciate the opportunity to have generated this publicity, and we look forward to continuing our relationship with them."

@exploresundre

"Kristyn changed my life. She saw potential in my work, and took a chance on me. She accessed my value, and helped guide me through the new and exciting field of content creation. Since we started our partnership, I was able to work with brands that I could only dream of, and have peace of mind that she was ALWAYS fighting for my worth and success. Kristyn is special. A friend. She sees me as a human, and always puts me first. I can confidently say that I would not be where I am today without her long standing and continuous mentorship."

@mayavorderstrasse

"MODERNSPEAK has an incredibly unique and fine-tuned ability to uplift both their clients' and creators' goals and needs. Their competency in finding the perfect fit between creator and client allows their partnerships to be highly fruitful. We were so pleased to work with Erica from MODERNSPEAK for our summer collaboration. She was swift in relaying everything we needed to work efficiently, and never hesitated to be a pillar in our partnership with the client. Her ability to be concise and detailed made us the most well prepared for our collaboration, and Erica gave us the creative freedom to be authentic to ourselves. We hope to work with MODERNSPEAK again in the future! Their understanding of creators' minds made them an amazing team to collaborate with."

@jasonmengvisuals and @laurenmneves

“Working with Modernspeak was a big investment for us that really paid off. We were able to secure 12 different media placements leading up to our holiday gifting season, one Gift Guide alone generated over 3000 website visits. Our web media placements continue to pay dividends. As a start-up company, we could not have done this without the professional, strategic approach of the Modernspeak team. We will definitely be working with them again.”

@thewildlifeca

"Working with Modernspeak over the last year has been a dream! My income has increased tremendously, the projects have been on brand and very enjoyable, and the process has been seamless. The women behind Modernspeak are absolute weapons and I am grateful to have them as my (not so) secret weapon."

@jayrmcdonald

“Modernspeak was a pleasure to work with, providing cost-effective solutions to build brand awareness and directly reach our target customer.”

@romerodistilling