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Maya Vorderstrasse



The Creator

Happily sleep-deprived, Maya exercises her unique and authentic personality, translating her personal experiences with her Irish twin daughters, Zoey and Hazel, into funny and honest posts, often accompanied by her best friend and husband Tim, and her letter board. As a mother, a graduate in communications and advertising, and a musician, Maya has employed her wit, charm, abilities, and expertise in relatable posts and essays about motherhood and her experiences. Although Maya has been blessed with magazine features by Elle, Cosmopolitan, and Us Weekly and appearances on countless international websites, blogs, and even several television stations, Maya most enjoys her active and successful engagement with other mothers, or soon-to-be mothers, on her Instagram page.

The Partnership

Brooklinen uses a simple approach to home essentials; quality products at affordable prices using responsible manufacturing and top-quality materials. Joining forces with Maya, who values this same approach, they set out to share their love for affordable quality and beautiful comfort.

The Campaign

As a DIY enthusiast, Maya was eager to renovate her bedroom without any additional help outside her trusty tools and Pinterest inspiration. The cherry on top of a beautiful redesign? Brand new Brooklinen sheets and bedding. Using Instagram stories, Maya shared her experience of renovating her room and upgrading her products, specifically touching on the addition of beautiful Brooklinen bedding. She shared her desire to improve her quality of sleep with hotel grade sheets that didn’t break the bank. Maya’s excitement of adding a fresh feel to her living space and quality comfort made for an authentic promotion of a product she truly loves.

The Numbers

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The Result

The campaign garnered great reviews and high engagement with over 261K impressions and 1.5K actions, which includes shares, link clicks, profile visits, and sticker taps. The goal was to increase awareness of the brand’s unique and thoughtful product design, quality, comfort, and variety of beautiful and blendable colours.

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