The objective of this campaign was for creators to showcase just how easy it is for locals to go exploring in their own backyard. From biking to hiking and everything in between, creators documented their stay in the beautiful Canadian Rockies. This campaign encouraged Albertans to head to Canmore for a mountain getaway with the help of the Coast Canmore Hotel and Conference Centre.

In total, five creators delivered 9 posts and reels, 49 story frames, 5 giveaways, and 13 photos for full rights usage from June to August 2021. In total, this campaign generated over 370K impressions, 23K likes and comments, and a reach of more than 342K. Through authentic promotion, this partnership resulted in an increased awareness towards the many packages offered by the Coast Canmore Hotel, positive feedback supported by high participation in the five IG giveaways, and lasting relationships with local creators wanting to continually plan trips to the Rocky Mountains.