Creator Co: Banff

Famous for its vibrant lakes, majestic mountains and easy access to outdoor adventure, Banff National Park is Canada’s crown jewel. Canada’s first national park and the world’s third, it has a rich heritage as one of the world’s most awe-inspiring mountain destinations.

Banff and Lake Louise Tourism are your destination experts, showcasing the one-of-a-kind tourism experiences found in Banff National Park. Whether you come for the spectacular valleys and rugged peaks, the authentic Canadian eats, the vibrant arts and culture scene, or a little bit of everything, there’s no shortage of unforgettable ways to immerse yourself in Banff National Park.

With the goal of raising awareness of the Canadian Rockies in the winter, Travel Alberta and Banff and Lake Louise Tourism teamed up for an innovative influencer marketing campaign created in part by MODERNSPEAK founder, Kristyn Snell. The program was designed to elevate the tourism destination’s social engagement and reach with an always-on content strategy delivering on multiple pillars of digital marketing.

The program gave the creators the freedom and flexibility to explore the destination and surrounding areas without the restraints of an itinerary, but instead, dedicated accommodation, recommended activities, and suggested places to visit.

From January to March (2019), 27 talented individuals from various corners of the globe, chosen through a rigorous selection process, embarked on a journey to Banff, Alberta. The creators enjoyed the ultimate home base at the Creator Headquarters for an average of five days, granting them unrestricted freedom to immerse themselves in the destination without the confines of a predetermined schedule. This "always on" campaign format saw creators of different mediums rotate through the program, producing photos, videos, music, and even fine art during their stay.