Park Distillery
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The Partnership
Park Distillery, located in Banff National Park, is known for its unique spirits and mountain-inspired cuisine. They launched 2 new gins to their family of spirits, Alpine Dry and Flora & Fauna, in the Summer of 2024 and aimed to increase product awareness among targeted audiences in Alberta.
The Campaign
MODERNSPEAK executed a targeted influencer campaign featuring nine creators from Calgary and Edmonton, including sommeliers and cocktail enthusiasts. The campaign strategically matched each influencer's audience with Park Distillery’s brand values, maximizing reach and engagement.
- 2 mid-tier creators with 70-350K followers and 7 micro-influencers with 10-50K followers
- 9 content creators were vetted from a list of 80+.
- Creators from and with audiences based in Calgary and Edmonton
- Sommelier and cocktail connoisseur niches
Collaboratively with Park Distillery, MODERNSPEAK negotiated and developed contracts, as well as organized logistics including rates, deliverables, content strategy, and product delivery based on each creator’s individual audience and interests.
The Results
By collaborating with two mid-tier creators and ten micro-influencers, we showcased the unique flavours of Park Distillery’s Alpine Dry Gin and Flora & Fauna Gin, creating a buzz among gin enthusiasts and beyond. This campaign not only achieved strong engagement and reach but also generated high-quality user-generated content (UGC) for the brand's use. This content supported in-house marketing efforts, enhancing product promotion within Alberta.
2
Mid-tier creators
4
Posts
134.3k
Reach
8.6k
Engagement
149k
Impressions
12.4%
Engagement Rate
We’re thrilled with the outcome. It’s fantastic. I’m really pleased with how this has turned out.
-
James Fraser, Director of Media + Marketing, Banff Hospitality Collective
