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Proposal

Tourism Calgary

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MODERNSPEAK

October 5, 2023
Proposal PDF
Our voices are visual
Our voices are visual
Our voices are visual
Our voices are visual
Our voices are visual
Our voices are visual
Our voices are visual
Our voices are visual

Overview

MODERNSPEAK would be pleased to support Tourism Calgary's TikTok social media marketing efforts and winter influencer visit to help share the vibrant energy of Calgary to potential visitors.

Services

TikTok channel management

  • Coordinate with Tourism Calgary contracted creators to finalize, edit and post content on TikTok
  • Ensure content creators fulfill contracts –  IMMrFab X3 and Glimpse of Maria X3 and Zandalee X2
  • Work with Tourism Calgary content team to finalize and edit content pieces for TikTok
  • Monitor, engage and respond to comments
  • Support content creation for Polar Bear Zoo activation
  • Providing an insights overview to show the ROI, learnings, and performance during the period

Timeline: Approximately 6 weeks

Influencer Visit - February

  • Full-service management of the influencer marketing process, including sourcing and vetting creators that match your campaign goals and demographics
  • Provide a list of top-tier creators, supporting your team through the selection process
  • Pitch selected creator using Calgary's urban winter content theme and Chinook Blast as a hook
  • Negotiate deliverables and rates with the creator
  • Produce contract and build out creative brief with Tourism Calgary

Timeline: Contracted by November

About MODERNSPEAK

MODERNSPEAK, is a specialized digital PR agency focusing on influencer and social media marketing. We're passionate storytellers with over five decades of experience in travel, lifestyle, and influencer marketing. 

We live and breathe the industry, offering bespoke solutions for tourism, tech hospitality, and lifestyle brands. Collaborating with brands and representing creators, we understand both sides of the campaign, driving the best results. 

We aim to empower businesses like yours to forge meaningful customer connections through personalized strategies. Our approach is fuelled by passion, curiosity, and an extensive network within the industry, driving successful campaigns and powerful brand partnerships.

So, if you're ready to take your brand to new heights, let's make some noise, create some buzz, and leave a mark that elevates your brand above the competition.

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Objectives

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Boost Engagement
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Engage Community
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Raise Brand Awareness

Case Studies

What we provide

We've designed flexible packages to suit your needs and budget. We would love to connect to walk through our services and tailor a package specifically for your goals.

* Currency: CAD

Investment

Additional Details

Please note the above fee does not include influencer fees. We will work with your set budget to find creators that align with your brand to get the most out of your campaign and investment. 

Billing information

50% of the fees paid upon signing of the contract
50% of the fee paid upon delivery of final content

Additional project work will be billed at an hourly of $150 CAD and are to be paid at the completion of the project.

*If MIDERNSPEAK is to pay the creator fees, fees must be paid to MODERNSPEAK on the same 50/50 schedule as above.

Timeline

Pending MODERNSPEAK being chosen for this project, we can begin immediately.

Your Team

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From highly engaged micro-influencers to impactful macro-influencers and everything in between, we are more than movers and shakers. We are change makers. View some of our recent partnerships and collaborations here.

Brands we work with

Love to Dream
Google
Nuna
Canon
Vistaprint
Etihad Airways
MVMT
Causebox
Jeep
Destination British Columbia
Grove Collaborate
Pampers

Tourism Calgary

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Let's get started

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Frequently Asked Questions

What services do you provide as a Social Media and Influencer Marketing agency

We offer comprehensive social media management services, including content creation, community management, social media advertising, influencer marketing, and analytics and reporting. We work closely with our clients to understand their unique needs and develop customized strategies that drive results.

How do you measure the success of social media campaigns for your clients?

We use a variety of metrics to measure the success of our social media campaigns, including engagement rates, reach, click-through rates, conversion rates, and overall ROI. We also use analytics tools to track audience demographics and behaviour, allowing us to refine our strategies and optimize our campaigns over time.

We are also proud to have clients who speak highly of us too! Check out what they have to say here.

Can you provide examples of successful social media campaigns you have run for global brands?

Absolutely! We have worked with a wide range of hospitality and tourism brands to create successful social media campaigns. Some of our recent successes include a destination marketing campaign that generated a 50% increase in website traffic and a hotel rebranding campaign that increased social media engagement by 75%.

How do you select influencers to work with for influencer marketing campaigns?

We use a rigorous selection process to identify influencers who are a good fit for our clients' brands and target audiences. This includes analyzing their social media following, engagement rates, content quality, and overall brand alignment. We also prioritize working with influencers who have a track record of producing high-quality content and generating results for their clients.

How do you stay up-to-date on the latest social media trends and best practices?

Our team of social media experts regularly attends industry conferences and workshops, participates in online forums and communities, and keeps a close eye on the latest social media trends and best practices. We also have access to the latest social media tools and technologies, allowing us to stay ahead of the curve and deliver the best results for our clients.

"It was such a pleasure working with the team at MODERNSPEAK, specifically Erica and Kristyn. Explore Edmonton ran a campaign with twelve creators from across Canada, with many stops and starts along the way due to COVID-19. MODERNSPEAK suggested an array of fantastic creators that aligned with Explore Edmonton's goals and priorities, which resulted in a variety of engaging content. The campaign was a tremendous success with more than 4.5M impressions and an engagement rate that surpassed industry standards."

Travel Media Manager, Explore Edmonton

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"It was such a pleasure working with the team at MODERNSPEAK, specifically Erica and Kristyn. Explore Edmonton ran a campaign with twelve creators from across Canada, with many stops and starts along the way due to COVID-19. MODERNSPEAK suggested an array of fantastic creators that aligned with Explore Edmonton's goals and priorities, which resulted in a variety of engaging content. The campaign was a tremendous success with more than 4.5M impressions and an engagement rate that surpassed industry standards."

Travel Media Manager, Explore Edmonton

Creator Co. is the exact program we’ve been looking for as content creators. Having access to our own room and vehicle to be able to roam and capture content on our own terms is fundamental in creating meaningful and purposeful content. The team behind the program was thoughtful, fun, caring and extremely insightful. I would 100 per cent recommend this format to other tourism agencies looking to promote their destination. Can’t wait to come back!”

@thechrishau

Victoria’s fun humour and creativity went to a whole new level with this collaboration. She captured the soul of our customer in an entertaining but also appropriate manner, displaying the product in an effective way while embracing the “extra” levels our customers go to for their pets.

It was such a pleasure working with the team at MODERNSPEAK, specifically Erica and Kristyn. Explore Edmonton ran a campaign with twelve creators from across Canada, with many stops and starts along the way due to COVID-19. MODERNSPEAK suggested an array of fantastic creators that aligned with Explore Edmonton's goals and priorities, which resulted in a variety of engaging content. The campaign was a tremendous success with more than 4.5M impressions and an engagement rate that surpassed industry standards.

@Explore Edmonton

"In addition to helping facilitate curated content about our community by influencers, ModernSpeak provided great value by generating interest from several mainstream news media sources, including CBC radio and the Red Deer Advocate. We appreciate the opportunity to have generated this publicity, and we look forward to continuing our relationship with them."

@exploresundre

"Kristyn changed my life. She saw potential in my work, and took a chance on me. She accessed my value, and helped guide me through the new and exciting field of content creation. Since we started our partnership, I was able to work with brands that I could only dream of, and have peace of mind that she was ALWAYS fighting for my worth and success. Kristyn is special. A friend. She sees me as a human, and always puts me first. I can confidently say that I would not be where I am today without her long standing and continuous mentorship."

@mayavorderstrasse

"MODERNSPEAK has an incredibly unique and fine-tuned ability to uplift both their clients' and creators' goals and needs. Their competency in finding the perfect fit between creator and client allows their partnerships to be highly fruitful. We were so pleased to work with Erica from MODERNSPEAK for our summer collaboration. She was swift in relaying everything we needed to work efficiently, and never hesitated to be a pillar in our partnership with the client. Her ability to be concise and detailed made us the most well prepared for our collaboration, and Erica gave us the creative freedom to be authentic to ourselves. We hope to work with MODERNSPEAK again in the future! Their understanding of creators' minds made them an amazing team to collaborate with."

@jasonmengvisuals and @laurenmneves

“Working with Modernspeak was a big investment for us that really paid off. We were able to secure 12 different media placements leading up to our holiday gifting season, one Gift Guide alone generated over 3000 website visits. Our web media placements continue to pay dividends. As a start-up company, we could not have done this without the professional, strategic approach of the Modernspeak team. We will definitely be working with them again.”

@thewildlifeca

"Working with Modernspeak over the last year has been a dream! My income has increased tremendously, the projects have been on brand and very enjoyable, and the process has been seamless. The women behind Modernspeak are absolute weapons and I am grateful to have them as my (not so) secret weapon."

@jayrmcdonald

“Modernspeak was a pleasure to work with, providing cost-effective solutions to build brand awareness and directly reach our target customer.”

@romerodistilling