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Proposal

Moxy Banff

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MODERNSPEAK

December 11, 2023
Proposal PDF
Our voices are visual
Our voices are visual
Our voices are visual
Our voices are visual
Our voices are visual
Our voices are visual
Our voices are visual
Our voices are visual

Overview

As long-time supporters of the Marriott brand, we are thrilled about the much-anticipated opening of Moxy Banff! We are eager to partner with you to promote Banff’s news hotel property to Canadians and international visitors alike.

Our team has extensive experience working with various tourism and hospitality brands, including many Marriott properties such as our current clients, The Dorian Hotel, The Calgary Marriott Downtown Hotel and The Kananaskis Mountain Lodge. 

Leveraging our deep industry knowledge, strong connections with destination marketing organizations, and well-established relationships with global media and influencers, we are ideally positioned to elevate Moxy Banff’s visibility, cultivate a dedicated following, and ensure the successful launch of your new property and offerings.

As experts in digital PR and influencer marketing, we see tremendous potential in your brand to adopt a continuous content creation strategy, engaging top influencers from both local and international markets. Let's work together to turn Moxy Banff into a household name!


What we offer:

Influencer Marketing

We manage every stage of influencer campaigns, including influencer discovery, management, contracting and licensing, brand/destination briefs, content creation, and optimization and reporting a campaign’s success. 

Innovative Digital Public Relations 

We will support your team with media relations, strategic communications, strategic partnerships and innovative digital PR campaigns that turn heads and create meaningful connections.

Creator Co. by MODERNSPEAK

Focusing on a longer-term program integrating the best in influencer campaigns, multi-channel content creation, strategic partnerships and endless storytelling possibilities, we'll help you bring multiple creators over a period of time for an always-on marketing approach.

Social Media Management

We're here to elevate your online game with content that's not just pretty but purposeful. Brace yourself for engagement, loyalty, and measurable sales – all in one neat package.

Social Media Content Creation:

We're wizards at creating content that stops the scroll. From visually stunning to shareable reels, we've got you covered. Seamless integration to your other marketing initiatives? Consider it done.

About MODERNSPEAK

MODERNSPEAK, is a specialized digital PR agency focusing on influencer and social media marketing. We're passionate storytellers with over five decades of experience in travel, lifestyle, and influencer marketing. 

We live and breathe the industry, offering bespoke solutions for tourism, tech hospitality, and lifestyle brands. Collaborating with brands and representing creators, we understand both sides of the campaign, driving the best results. 

We aim to empower businesses like yours to forge meaningful customer connections through personalized strategies. Our approach is fuelled by passion, curiosity, and an extensive network within the industry, driving successful campaigns and powerful brand partnerships.

So, if you're ready to take your brand to new heights, let's make some noise, create some buzz, and leave a mark that elevates your brand above the competition.

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Objectives

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Raise Brand Awareness
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Drive Sales
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Create User Generated Content
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Engage Community
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Expand Audience Reach
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Achieve Marketing Goals

Case Studies

What we provide

We've designed flexible packages to suit your needs and budget. We would love to connect to walk through our services and tailor a package specifically for your goals.

* Currency: CAD

Influencer Marketing

  • Sourcing and Vetting
  • Creative Briefs 
  • Project Management 
  • Contracting and Negotiations 
  • Content Licensing 
  • Campaign optimization
  • Social Media Amplification 
  • Final Asset Delivery
  • Reporting 
Starting at $2,250/month

Creator Co.

Creator Co. provides a multi-month program for an always-on approach:

  • Sourcing and Vetting Influencers (6-15+ creators)
  • Negotiations and Contracting
  • Campaign Oversight/Project Management
  • Strategic Partnerships
  • Content Licensing
  • Collaborating on the itineraries
  • Creative Briefing and Brand Alignment 
  • Insights Report and Final Asset Delivery 
Starting at $13,950

Digital PR

  • Media Relations
  • Strategic Communications 
  • Reputation Management 
  • Strategic Partnerships 
  • Influencer Marketing
  • Content Creation and Skillful Storytelling
  • Media and Influencer Event Management
  • Media and Influencer Visits 
  • Social Media Promotion
  • SEO and Website Optimization 
Starting at $3,250/month

Investment

Additional Details

Billing information

Timeline

Your Team

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Tara Gaucher
Influencer Relations and Business Develoment Manager
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Rose Chase Bolton
Managing Director
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Kristyn Snell
Founder

From highly engaged micro-influencers to impactful macro-influencers and everything in between, we are more than movers and shakers. We are change makers. View some of our recent partnerships and collaborations here.

Brands we work with

Club Med
Sportchek
Marks
What to Expect
Fab Fit Fun
Coca-Cola
Karma Campervans
Huggies
Canon
Canadian Tire
Retail Me Not
Earth Rated

Moxy Banff

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Let's get started

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Frequently Asked Questions

How do you measure the success of social media campaigns for your clients?

We use a variety of metrics to measure the success of our social media campaigns, including engagement rates, reach, click-through rates, conversion rates, and overall ROI. We also use analytics tools to track audience demographics and behaviour, allowing us to refine our strategies and optimize our campaigns over time.

We are also proud to have clients who speak highly of us too! Check out what they have to say here.

What services do you provide as a Social Media and Influencer Marketing agency

We offer comprehensive social media management services, including content creation, community management, social media advertising, influencer marketing, and analytics and reporting. We work closely with our clients to understand their unique needs and develop customized strategies that drive results.

How do you select influencers to work with for influencer marketing campaigns?

We use a rigorous selection process to identify influencers who are a good fit for our clients' brands and target audiences. This includes analyzing their social media following, engagement rates, content quality, and overall brand alignment. We also prioritize working with influencers who have a track record of producing high-quality content and generating results for their clients.

Can you provide examples of successful social media campaigns you have run for global brands?

Absolutely! We have worked with a wide range of hospitality and tourism brands to create successful social media campaigns. Some of our recent successes include a destination marketing campaign that generated a 50% increase in website traffic and a hotel rebranding campaign that increased social media engagement by 75%.

How do you stay up-to-date on the latest social media trends and best practices?

Our team of social media experts regularly attends industry conferences and workshops, participates in online forums and communities, and keeps a close eye on the latest social media trends and best practices. We also have access to the latest social media tools and technologies, allowing us to stay ahead of the curve and deliver the best results for our clients.

"It was such a pleasure working with the team at MODERNSPEAK, specifically Erica and Kristyn. Explore Edmonton ran a campaign with twelve creators from across Canada, with many stops and starts along the way due to COVID-19. MODERNSPEAK suggested an array of fantastic creators that aligned with Explore Edmonton's goals and priorities, which resulted in a variety of engaging content. The campaign was a tremendous success with more than 4.5M impressions and an engagement rate that surpassed industry standards."

Travel Media Manager, Explore Edmonton

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"It was such a pleasure working with the team at MODERNSPEAK, specifically Erica and Kristyn. Explore Edmonton ran a campaign with twelve creators from across Canada, with many stops and starts along the way due to COVID-19. MODERNSPEAK suggested an array of fantastic creators that aligned with Explore Edmonton's goals and priorities, which resulted in a variety of engaging content. The campaign was a tremendous success with more than 4.5M impressions and an engagement rate that surpassed industry standards."

Travel Media Manager, Explore Edmonton

Creator Co. is the exact program we’ve been looking for as content creators. Having access to our own room and vehicle to be able to roam and capture content on our own terms is fundamental in creating meaningful and purposeful content. The team behind the program was thoughtful, fun, caring and extremely insightful. I would 100 per cent recommend this format to other tourism agencies looking to promote their destination. Can’t wait to come back!”

@thechrishau

Victoria’s fun humour and creativity went to a whole new level with this collaboration. She captured the soul of our customer in an entertaining but also appropriate manner, displaying the product in an effective way while embracing the “extra” levels our customers go to for their pets.

It was such a pleasure working with the team at MODERNSPEAK, specifically Erica and Kristyn. Explore Edmonton ran a campaign with twelve creators from across Canada, with many stops and starts along the way due to COVID-19. MODERNSPEAK suggested an array of fantastic creators that aligned with Explore Edmonton's goals and priorities, which resulted in a variety of engaging content. The campaign was a tremendous success with more than 4.5M impressions and an engagement rate that surpassed industry standards.

@Explore Edmonton

"In addition to helping facilitate curated content about our community by influencers, ModernSpeak provided great value by generating interest from several mainstream news media sources, including CBC radio and the Red Deer Advocate. We appreciate the opportunity to have generated this publicity, and we look forward to continuing our relationship with them."

@exploresundre

"Kristyn changed my life. She saw potential in my work, and took a chance on me. She accessed my value, and helped guide me through the new and exciting field of content creation. Since we started our partnership, I was able to work with brands that I could only dream of, and have peace of mind that she was ALWAYS fighting for my worth and success. Kristyn is special. A friend. She sees me as a human, and always puts me first. I can confidently say that I would not be where I am today without her long standing and continuous mentorship."

@mayavorderstrasse

"MODERNSPEAK has an incredibly unique and fine-tuned ability to uplift both their clients' and creators' goals and needs. Their competency in finding the perfect fit between creator and client allows their partnerships to be highly fruitful. We were so pleased to work with Erica from MODERNSPEAK for our summer collaboration. She was swift in relaying everything we needed to work efficiently, and never hesitated to be a pillar in our partnership with the client. Her ability to be concise and detailed made us the most well prepared for our collaboration, and Erica gave us the creative freedom to be authentic to ourselves. We hope to work with MODERNSPEAK again in the future! Their understanding of creators' minds made them an amazing team to collaborate with."

@jasonmengvisuals and @laurenmneves

“Working with Modernspeak was a big investment for us that really paid off. We were able to secure 12 different media placements leading up to our holiday gifting season, one Gift Guide alone generated over 3000 website visits. Our web media placements continue to pay dividends. As a start-up company, we could not have done this without the professional, strategic approach of the Modernspeak team. We will definitely be working with them again.”

@thewildlifeca

"Working with Modernspeak over the last year has been a dream! My income has increased tremendously, the projects have been on brand and very enjoyable, and the process has been seamless. The women behind Modernspeak are absolute weapons and I am grateful to have them as my (not so) secret weapon."

@jayrmcdonald

“Modernspeak was a pleasure to work with, providing cost-effective solutions to build brand awareness and directly reach our target customer.”

@romerodistilling