Frame cornerFrame cornerFrame cornerFrame corner
Proposal

Marketing Greece

+

MODERNSPEAK

January 22, 2024
Proposal PDF
Our voices are visual
Our voices are visual
Our voices are visual
Our voices are visual
Our voices are visual
Our voices are visual
Our voices are visual
Our voices are visual

Overview

About MODERNSPEAK

Creator Co. by MODERNSPEAK

Creator Co. offers brands a longer-term program integrating the best in influencer campaigns, multi-channel content creation, strategic partnerships and endless storytelling possibilities. 

By partnering with travel, lifestyle, tech, and lifestyle influencers over the course of several months, your destination has the opportunity to have a constant churn of social media buzz and content to reach your audiences in all of their stages of dreaming about, planning for and booking a vacation.

We target creators from your target markets, focusing on a match for your audience, niche and brand fit, and welcome them to your destination on a free-style itinerary. Armed with your top content needs, partner experiences and desired outcomes, this time and flexibility allows them to create engaging imagery, videos and social media content that resonates with their unique and trusting audiences. 

The Results:  Higher-quality content, exponential deliverables and significant engagement over the typical influencer campaign. 

Strategic Partnerships:

To further amplify the impact, we work with like-minded brands that fit your target audience and brand values. Brands in the apparel, tech, and camera niches not only broaden social reach and influence but amplify campaign appeal and share the budget load- we love a win-win! 

Content Creation and Benefits:

Creator Co. allows for a consistent stream of content across platforms like YouTube, Instagram, and TikTok. This diverse group of creators will ensure your brand reaches a broad and engaged audience and aligns with your marketing pillars. 

Additionally, content created throughout this process results in high-quality assets for use in other marketing initiatives, such as your own social media channels, advertising, newsletters, and website. This is a cost-effective way to build your brand assets for multiple experiences and across multiple seasons.

Precision In Creator Vetting: Shaping Authentic Narratives

Our meticulous vetting process aligns creators' audiences with your ideal customer profile to optimize engagement, enhance visibility, and capitalize on the trusted relationship between the creator and their audience.

From Contract Negotiations To Campaign Briefs: Every Detail Matters

Negotiations, contracts, and crafting killer campaign briefs? Consider it handled. We obsess over every detail, ensuring flawless execution and exceptional results, analyzing the campaign's performance to refine future strategies.

 

The Goal: brand recognition with the potential for a multi-million dollar return on ROI.

Why MODERNSPEAK?

With over 30 years of collective experience in influencer marketing, we live and breathe the industry offering tailored solutions for tourism, hospitality, and lifestyle brands. We handle it all – creator selection, contracting, negotiations, logistics, partner relations – we've got it covered. If strategic partnerships are your goal, we will ensure a win-win and perfect fit. 

See our Creator Co. Case Studies to see how other destinations have benefited from similar campaigns. 

Frame cornerFrame cornerFrame cornerFrame corner

Objectives

Frame cornerFrame cornerFrame cornerFrame corner
Boost Engagement
Frame cornerFrame cornerFrame cornerFrame corner
Create User Generated Content
Frame cornerFrame cornerFrame cornerFrame corner
Enhance Brand Voice
Frame cornerFrame cornerFrame cornerFrame corner
Expand Audience Reach
Frame cornerFrame cornerFrame cornerFrame corner
Achieve Marketing Goals
Frame cornerFrame cornerFrame cornerFrame corner
Engage Community

Case Studies

What we provide

We've designed flexible packages to suit your needs and budget. We would love to connect to walk through our services and tailor a package specifically for your goals.

* Currency: CAD

Creator Co. Launch - 6 creators

  • Social Media/Influencer Audit
  • Influencer Strategy Session
  • Sourcing and vetting 6 influencers *not including travel expenses and fees
  • Negotiations and Contracting
  • Managing itinerary in collaboration with brand
  • Partners relations where appropriate
  • Creative Briefing with Influencers
  • Key Messaging
  • Campaign Oversight/Project Management
  • Final deliverables
  • Insights report
Starting at $13,950

Creator Co. Amplify - 10 Creators

  • Social Media/Influencer Audit
  • Influencer Strategy Session
  • Sourcing and vetting 10 influencers *not including travel expenses and fees
  • Negotiations and Contracting
  • Managing itinerary in collaboration with brand
  • Partners relations where appropriate
  • Creative Briefing with Influencers
  • Key Messaging
  • Campaign Oversight/Project Management
  • Final deliverables
  • Insights report

Starting at $22,200

Creator Co. Powerhouse - 15 creators

  • Social Media/Influencer Audit
  • Influencer Strategy Session
  • Sourcing and vetting 15 influencers *not including travel expenses and fees
  • Negotiations and Contracting
  • Managing itinerary in collaboration with brand
  • Partners relations where appropriate
  • Creative Briefing with Influencers
  • Key Messaging
  • Campaign Oversight/Project Management
  • Final deliverables
  • Insights report

Starting at $35,000

Investment

Additional Details

Billing information

Timeline

Your Team

No items found.

From highly engaged micro-influencers to impactful macro-influencers and everything in between, we are more than movers and shakers. We are change makers. View some of our recent partnerships and collaborations here.

Brands we work with

Flair Airlines
Target
Aquaphor
TAO Clean
Infanttech
Cheekbone
Sketchers
Vooks
Olympic Channel
Boosted
Cheekbone Beauty
Club Med

Marketing Greece

+

Frame cornerFrame cornerFrame cornerFrame corner

Let's get started

Email address for invoices to be addressed to


No items found.
You're in the system!

Heading

Oops! Something went wrong while submitting the form.

Ready to get started?

Frequently Asked Questions

How can I get started with MODERNSPEAK?

To start working with MODERNSPEAK, you can fill out the contact form on our website under the 'Contact Us' section—whether you're a brand or a creator. You can also reach us directly via email at hello@modernspeak.co or call us at 1-587-414-7825. We look forward to collaborating with you!

Why choose MODERNSPEAK over other PR and influencer agencies?

MODERNSPEAK is a dynamic, women-led agency that values transparency, collaboration, curiosity, and a human-first approach. We offer dual-sided expertise and understanding of brand and influencer perspectives, allowing us to create authentic, impactful campaigns. Our focus on transparency and genuine care sets us apart in the digital marketing industry.

What industries does MODERNSPEAK specialize in?

MODERNSPEAK specializes in tech, travel, and lifestyle brands. We have extensive experience in the tourism and hospitality industry, working with top-tier travel media, influencers, and brands to create impactful campaigns that captivate audiences and elevate brand presence.

What benefits can brands expect from working with MODERNSPEAK?

Brands working with MODERNSPEAK can expect enhanced alignment and visibility, hassle-free support, expert campaign management, and increased ROI through strategic influencer partnerships. We handle all aspects of the campaign, from planning to execution, ensuring maximum impact and brand growth.

How does MODERNSPEAK measure campaign success?

We emphasize the importance of innovation and adaptability in our influencer marketing strategies and provide expert guidance throughout the campaign. Our approach to measurement is dynamic, allowing for regular refinement to impact ROI effectively. We analyze placements, gauge the impact of each story, and adjust tactics to maximize results.

How does MODERNSPEAK select influencers for brand campaigns?

We pride ourselves on forging authentic partnerships between influencers and brands through a careful vetting process. We aim to match creators' audiences with your ideal customer profile to ensure engagement, visibility, and trust. We are selective and only partner with influencers who align with your brand values and goals.

What types of influencers does MODERNSPEAK work with?

MODERNSPEAK collaborates with a diverse range of influencers, from highly engaged micro-influencers to impactful macro-influencers across various niches, including travel, tech, lifestyle, and more. This allows us to tailor campaigns to fit your brand's specific needs and audience.

As talent managers, what makes MODERNSPEAK different?

MODERNSPEAK sets itself apart as a talent management agency by fostering authentic partnerships that align with influencers’ brands and values. We provide full-service support, from contract negotiation to campaign management and legal assistance, while maintaining transparency and open communication. Our proprietary software, Digitote, streamlines campaign management, allowing influencers to focus on their creativity. With a human-first approach, we prioritize genuine care and support, making us more than just managers—we’re dedicated partners in your growth and success.

What services does MODERNSPEAK offer for brands?

MODERNSPEAK offers a range of services for brands, including influencer marketing, media relations and digital PR, event planning, content creation, campaign management and strategic brand partnerships. We specialize in connecting brands with top influencers to create authentic and engaging campaigns that resonate with audiences and drive results.

Heading

Heading

Frame corner
Frame corner

"It was such a pleasure working with the team at MODERNSPEAK, specifically Erica and Kristyn. Explore Edmonton ran a campaign with twelve creators from across Canada, with many stops and starts along the way due to COVID-19. MODERNSPEAK suggested an array of fantastic creators that aligned with Explore Edmonton's goals and priorities, which resulted in a variety of engaging content. The campaign was a tremendous success with more than 4.5M impressions and an engagement rate that surpassed industry standards."

Travel Media Manager, Explore Edmonton

Creator Co. is the exact program we’ve been looking for as content creators. Having access to our own room and vehicle to be able to roam and capture content on our own terms is fundamental in creating meaningful and purposeful content. The team behind the program was thoughtful, fun, caring and extremely insightful. I would 100 per cent recommend this format to other tourism agencies looking to promote their destination. Can’t wait to come back!”

@thechrishau

Victoria’s fun humour and creativity went to a whole new level with this collaboration. She captured the soul of our customer in an entertaining but also appropriate manner, displaying the product in an effective way while embracing the “extra” levels our customers go to for their pets.

It was such a pleasure working with the team at MODERNSPEAK, specifically Erica and Kristyn. Explore Edmonton ran a campaign with twelve creators from across Canada, with many stops and starts along the way due to COVID-19. MODERNSPEAK suggested an array of fantastic creators that aligned with Explore Edmonton's goals and priorities, which resulted in a variety of engaging content. The campaign was a tremendous success with more than 4.5M impressions and an engagement rate that surpassed industry standards.

@Explore Edmonton

"In addition to helping facilitate curated content about our community by influencers, ModernSpeak provided great value by generating interest from several mainstream news media sources, including CBC radio and the Red Deer Advocate. We appreciate the opportunity to have generated this publicity, and we look forward to continuing our relationship with them."

@exploresundre

"Kristyn changed my life. She saw potential in my work, and took a chance on me. She accessed my value, and helped guide me through the new and exciting field of content creation. Since we started our partnership, I was able to work with brands that I could only dream of, and have peace of mind that she was ALWAYS fighting for my worth and success. Kristyn is special. A friend. She sees me as a human, and always puts me first. I can confidently say that I would not be where I am today without her long standing and continuous mentorship."

@mayavorderstrasse

"MODERNSPEAK has an incredibly unique and fine-tuned ability to uplift both their clients' and creators' goals and needs. Their competency in finding the perfect fit between creator and client allows their partnerships to be highly fruitful. We were so pleased to work with Erica from MODERNSPEAK for our summer collaboration. She was swift in relaying everything we needed to work efficiently, and never hesitated to be a pillar in our partnership with the client. Her ability to be concise and detailed made us the most well prepared for our collaboration, and Erica gave us the creative freedom to be authentic to ourselves. We hope to work with MODERNSPEAK again in the future! Their understanding of creators' minds made them an amazing team to collaborate with."

@jasonmengvisuals and @laurenmneves

“Working with Modernspeak was a big investment for us that really paid off. We were able to secure 12 different media placements leading up to our holiday gifting season, one Gift Guide alone generated over 3000 website visits. Our web media placements continue to pay dividends. As a start-up company, we could not have done this without the professional, strategic approach of the Modernspeak team. We will definitely be working with them again.”

@thewildlifeca

"Working with Modernspeak over the last year has been a dream! My income has increased tremendously, the projects have been on brand and very enjoyable, and the process has been seamless. The women behind Modernspeak are absolute weapons and I am grateful to have them as my (not so) secret weapon."

@jayrmcdonald

“Modernspeak was a pleasure to work with, providing cost-effective solutions to build brand awareness and directly reach our target customer.”

@romerodistilling