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Proposal

Marketing Greece

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MODERNSPEAK

January 22, 2024
Proposal PDF
Our voices are visual
Our voices are visual
Our voices are visual
Our voices are visual
Our voices are visual
Our voices are visual
Our voices are visual
Our voices are visual

Overview

About MODERNSPEAK

Creator Co. by MODERNSPEAK

Creator Co. offers brands a longer-term program integrating the best in influencer campaigns, multi-channel content creation, strategic partnerships and endless storytelling possibilities. 

By partnering with travel, lifestyle, tech, and lifestyle influencers over the course of several months, your destination has the opportunity to have a constant churn of social media buzz and content to reach your audiences in all of their stages of dreaming about, planning for and booking a vacation.

We target creators from your target markets, focusing on a match for your audience, niche and brand fit, and welcome them to your destination on a free-style itinerary. Armed with your top content needs, partner experiences and desired outcomes, this time and flexibility allows them to create engaging imagery, videos and social media content that resonates with their unique and trusting audiences. 

The Results:  Higher-quality content, exponential deliverables and significant engagement over the typical influencer campaign. 

Strategic Partnerships:

To further amplify the impact, we work with like-minded brands that fit your target audience and brand values. Brands in the apparel, tech, and camera niches not only broaden social reach and influence but amplify campaign appeal and share the budget load- we love a win-win! 

Content Creation and Benefits:

Creator Co. allows for a consistent stream of content across platforms like YouTube, Instagram, and TikTok. This diverse group of creators will ensure your brand reaches a broad and engaged audience and aligns with your marketing pillars. 

Additionally, content created throughout this process results in high-quality assets for use in other marketing initiatives, such as your own social media channels, advertising, newsletters, and website. This is a cost-effective way to build your brand assets for multiple experiences and across multiple seasons.

Precision In Creator Vetting: Shaping Authentic Narratives

Our meticulous vetting process aligns creators' audiences with your ideal customer profile to optimize engagement, enhance visibility, and capitalize on the trusted relationship between the creator and their audience.

From Contract Negotiations To Campaign Briefs: Every Detail Matters

Negotiations, contracts, and crafting killer campaign briefs? Consider it handled. We obsess over every detail, ensuring flawless execution and exceptional results, analyzing the campaign's performance to refine future strategies.

 

The Goal: brand recognition with the potential for a multi-million dollar return on ROI.

Why MODERNSPEAK?

With over 30 years of collective experience in influencer marketing, we live and breathe the industry offering tailored solutions for tourism, hospitality, and lifestyle brands. We handle it all – creator selection, contracting, negotiations, logistics, partner relations – we've got it covered. If strategic partnerships are your goal, we will ensure a win-win and perfect fit. 

See our Creator Co. Case Studies to see how other destinations have benefited from similar campaigns. 

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Objectives

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Boost Engagement
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Create User Generated Content
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Enhance Brand Voice
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Expand Audience Reach
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Achieve Marketing Goals
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Engage Community

Case Studies

What we provide

We've designed flexible packages to suit your needs and budget. We would love to connect to walk through our services and tailor a package specifically for your goals.

* Currency: CAD

Creator Co. Launch - 6 creators

  • Social Media/Influencer Audit
  • Influencer Strategy Session
  • Sourcing and vetting 6 influencers *not including travel expenses and fees
  • Negotiations and Contracting
  • Managing itinerary in collaboration with brand
  • Partners relations where appropriate
  • Creative Briefing with Influencers
  • Key Messaging
  • Campaign Oversight/Project Management
  • Final deliverables
  • Insights report
Starting at $13,950

Creator Co. Amplify - 10 Creators

  • Social Media/Influencer Audit
  • Influencer Strategy Session
  • Sourcing and vetting 10 influencers *not including travel expenses and fees
  • Negotiations and Contracting
  • Managing itinerary in collaboration with brand
  • Partners relations where appropriate
  • Creative Briefing with Influencers
  • Key Messaging
  • Campaign Oversight/Project Management
  • Final deliverables
  • Insights report

Starting at $22,200

Creator Co. Powerhouse - 15 creators

  • Social Media/Influencer Audit
  • Influencer Strategy Session
  • Sourcing and vetting 15 influencers *not including travel expenses and fees
  • Negotiations and Contracting
  • Managing itinerary in collaboration with brand
  • Partners relations where appropriate
  • Creative Briefing with Influencers
  • Key Messaging
  • Campaign Oversight/Project Management
  • Final deliverables
  • Insights report

Starting at $35,000

Investment

Additional Details

Billing information

Timeline

Your Team

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From highly engaged micro-influencers to impactful macro-influencers and everything in between, we are more than movers and shakers. We are change makers. View some of our recent partnerships and collaborations here.

Brands we work with

ASOS
Woods
Oros
Nuna
Lifeproof
Canadian Tire
Maytag
Peak Design
The Children's Place
Kash and Co.
Red Bull
MacroBaby

Marketing Greece

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Let's get started

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Frequently Asked Questions

How do you measure the success of social media campaigns for your clients?

We use a variety of metrics to measure the success of our social media campaigns, including engagement rates, reach, click-through rates, conversion rates, and overall ROI. We also use analytics tools to track audience demographics and behaviour, allowing us to refine our strategies and optimize our campaigns over time.

We are also proud to have clients who speak highly of us too! Check out what they have to say here.

What services do you provide as a Social Media and Influencer Marketing agency

We offer comprehensive social media management services, including content creation, community management, social media advertising, influencer marketing, and analytics and reporting. We work closely with our clients to understand their unique needs and develop customized strategies that drive results.

How do you select influencers to work with for influencer marketing campaigns?

We use a rigorous selection process to identify influencers who are a good fit for our clients' brands and target audiences. This includes analyzing their social media following, engagement rates, content quality, and overall brand alignment. We also prioritize working with influencers who have a track record of producing high-quality content and generating results for their clients.

Can you provide examples of successful social media campaigns you have run for global brands?

Absolutely! We have worked with a wide range of hospitality and tourism brands to create successful social media campaigns. Some of our recent successes include a destination marketing campaign that generated a 50% increase in website traffic and a hotel rebranding campaign that increased social media engagement by 75%.

How do you stay up-to-date on the latest social media trends and best practices?

Our team of social media experts regularly attends industry conferences and workshops, participates in online forums and communities, and keeps a close eye on the latest social media trends and best practices. We also have access to the latest social media tools and technologies, allowing us to stay ahead of the curve and deliver the best results for our clients.

"It was such a pleasure working with the team at MODERNSPEAK, specifically Erica and Kristyn. Explore Edmonton ran a campaign with twelve creators from across Canada, with many stops and starts along the way due to COVID-19. MODERNSPEAK suggested an array of fantastic creators that aligned with Explore Edmonton's goals and priorities, which resulted in a variety of engaging content. The campaign was a tremendous success with more than 4.5M impressions and an engagement rate that surpassed industry standards."

Travel Media Manager, Explore Edmonton

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"It was such a pleasure working with the team at MODERNSPEAK, specifically Erica and Kristyn. Explore Edmonton ran a campaign with twelve creators from across Canada, with many stops and starts along the way due to COVID-19. MODERNSPEAK suggested an array of fantastic creators that aligned with Explore Edmonton's goals and priorities, which resulted in a variety of engaging content. The campaign was a tremendous success with more than 4.5M impressions and an engagement rate that surpassed industry standards."

Travel Media Manager, Explore Edmonton

Creator Co. is the exact program we’ve been looking for as content creators. Having access to our own room and vehicle to be able to roam and capture content on our own terms is fundamental in creating meaningful and purposeful content. The team behind the program was thoughtful, fun, caring and extremely insightful. I would 100 per cent recommend this format to other tourism agencies looking to promote their destination. Can’t wait to come back!”

@thechrishau

Victoria’s fun humour and creativity went to a whole new level with this collaboration. She captured the soul of our customer in an entertaining but also appropriate manner, displaying the product in an effective way while embracing the “extra” levels our customers go to for their pets.

It was such a pleasure working with the team at MODERNSPEAK, specifically Erica and Kristyn. Explore Edmonton ran a campaign with twelve creators from across Canada, with many stops and starts along the way due to COVID-19. MODERNSPEAK suggested an array of fantastic creators that aligned with Explore Edmonton's goals and priorities, which resulted in a variety of engaging content. The campaign was a tremendous success with more than 4.5M impressions and an engagement rate that surpassed industry standards.

@Explore Edmonton

"In addition to helping facilitate curated content about our community by influencers, ModernSpeak provided great value by generating interest from several mainstream news media sources, including CBC radio and the Red Deer Advocate. We appreciate the opportunity to have generated this publicity, and we look forward to continuing our relationship with them."

@exploresundre

"Kristyn changed my life. She saw potential in my work, and took a chance on me. She accessed my value, and helped guide me through the new and exciting field of content creation. Since we started our partnership, I was able to work with brands that I could only dream of, and have peace of mind that she was ALWAYS fighting for my worth and success. Kristyn is special. A friend. She sees me as a human, and always puts me first. I can confidently say that I would not be where I am today without her long standing and continuous mentorship."

@mayavorderstrasse

"MODERNSPEAK has an incredibly unique and fine-tuned ability to uplift both their clients' and creators' goals and needs. Their competency in finding the perfect fit between creator and client allows their partnerships to be highly fruitful. We were so pleased to work with Erica from MODERNSPEAK for our summer collaboration. She was swift in relaying everything we needed to work efficiently, and never hesitated to be a pillar in our partnership with the client. Her ability to be concise and detailed made us the most well prepared for our collaboration, and Erica gave us the creative freedom to be authentic to ourselves. We hope to work with MODERNSPEAK again in the future! Their understanding of creators' minds made them an amazing team to collaborate with."

@jasonmengvisuals and @laurenmneves

“Working with Modernspeak was a big investment for us that really paid off. We were able to secure 12 different media placements leading up to our holiday gifting season, one Gift Guide alone generated over 3000 website visits. Our web media placements continue to pay dividends. As a start-up company, we could not have done this without the professional, strategic approach of the Modernspeak team. We will definitely be working with them again.”

@thewildlifeca

"Working with Modernspeak over the last year has been a dream! My income has increased tremendously, the projects have been on brand and very enjoyable, and the process has been seamless. The women behind Modernspeak are absolute weapons and I am grateful to have them as my (not so) secret weapon."

@jayrmcdonald

“Modernspeak was a pleasure to work with, providing cost-effective solutions to build brand awareness and directly reach our target customer.”

@romerodistilling