MODERNSPEAK would like to engage with you on an influencer campaign aimed at Albertans who are moving homes or thinking about moving homes and are looking to set up utility services with Direct Energy. Our strategic approach involves partnering with influential content creators who boast a substantial following in Alberta, specifically within the lifestyle, DIY, finance, and education niches. Vetting and sourcing the right influencers who resonate with your target audience and align with Direct Energy's values is key to the campaign's success.
Here's an overview of our vetting process:
With this vetting process, we will select a diverse group of influencers who possess a strong presence in Alberta and expertise in relevant niches. These creators will bring authenticity, credibility, and a genuine passion for assisting Albertans with their home-moving journey and utility service setup.
Our objective is to establish Direct Energy as a trusted partner during this significant life transition. By harnessing the power of Alberta-based influencers and their dedicated following, we will create an influential campaign that not only promotes Direct Energy's services but also resonates with our target audience.
Creator Niches:
Content Suggestions:
Home Buying Advice:
Example: The Hidden Costs of Home Ownership
Deliverables: IGTV session. The influencer can host an IGTV session or Reel discussing the less obvious costs of home ownership, particularly the cost of utilities. They can highlight how choosing Direct Energy as your utility provider can result in savings thanks to their energy-efficient plans and programs, helping new homeowners manage their budgets better. This can include explaining different types of energy plans, understanding your usage, how to read your energy bill, and tips for choosing a reliable utility provider like Direct Energy.
Energy Efficiency:
Example: Boost Your Home's Value with Energy-Efficient Upgrades
Deliverables: IG Post. The influencer could create a post featuring a home they've sold, upgraded with energy-efficient features like smart thermostats, LED lighting, and improved insulation. They could discuss how Direct Energy provides tools and resources to support such improvements, and the potential increase in property value from making these upgrades.
Money Tips:
Example: The Smarter Way to Save Money When Moving Homes
Deliverables: IG Reel. A finance influencer creates a reel outlining ways to save money during the moving process. It can highlight the potential energy cost savings by choosing Direct Energy as the utility provider, including exclusive moving packages, energy efficiency, and usage tracking services. The post can also discuss the importance of budgeting and planning expenses while moving, and how switching to energy-efficient options can contribute to significant savings in the long run.
DIY:
Example: DIY Energy-Efficient Home Makeover with Direct Energy.
Deliverables: Series of IG posts or reels. A DIY influencer can create content showing simple and budget-friendly home improvements to make a new house more energy-efficient. This might include installing LED lights, sealing windows and doors, insulating the attic, and using smart thermostats. Throughout the posts, the influencer can highlight Direct Energy's role in providing useful resources, tools, and incentives for such initiatives, driving home the point that everyone can take steps to create an energy-efficient home.
Thank you for considering our proposal.
MODERNSPEAK, is a digital PR agency specializing in influencer and social media marketing. We're passionate storytellers with 50+ years of experience in travel, lifestyle, and influencer marketing. Directly collaborating with brands and representing creators, we understand both sides of the craft. We live and breathe the industry, offering tailored solutions for tourism, hospitality, and lifestyle brands.
Our mission? Empower businesses like yours to forge meaningful customer connections. We specialize in customized strategies, rejecting the one-size-fits-all approach.
Our secret? Passion, curiosity, and a vast network of industry relationships. This mix fuels campaign success and impactful brand partnerships. But here's the kicker: at MODERNSPEAK, we redefine business norms. We champion integrity and excellence in influencer and digital marketing, leading with transparency, tenacity, and bold storytelling.
So, if you're ready to take your brand to new heights, let's make some noise, create some buzz, and leave a mark that's as bold and bright as your brand deserves!
At MODERNSPEAK, we specialize in seamlessly navigating the dynamic landscape of influencer marketing, ensuring that your brand not only stands out but also thrives in the digital realm. With direct collaboration with brands and representation of creators, our dual-sided expertise enhances efficiency, leveraging extensive industry connections for optimal results.
Strategic Influencer Partnerships: Elevating Your Brand Story
Influencer marketing is like introducing your brand to the influencers your target customers already love. At MODERNSPEAK, we handle everything from finding and vetting influencers to crafting campaigns that truly capture your audience's attention.
Precision In Creator Vetting: Shaping Authentic Narratives
We're picky in a good way! Our careful vetting process matches creators' audiences with your ideal customer profile, making sure engagement, visibility, and trust between the creator and their audience all hit the sweet spot.
From Contract Negotiations To Campaign Briefs: Every Detail Matters
Negotiations, contracts, and crafting killer campaign briefs? Consider it handled. We obsess over every detail, ensuring flawless execution and exceptional results, analyzing the campaign's performance to refine future strategies.
Why MODERNSPEAK?
Whether you're aiming to increase visibility, drive sales, build brand loyalty, or spark conversations, MODERNSPEAK has the tenacity to deliver successful, stand-out results. We offer in-depth influencer and social media marketing and public relations strategies that position your brand cohesively across channels and platforms.
We've designed flexible packages to suit your needs and budget. We would love to connect to walk through our services and tailor a package specifically for your goals.
$4800 +GST
Our fees include agency hours to source, vet and hire influencers for the campaign, produce contracts, build out creative briefs, review draft content and relay to brand, approve content, source UGC content from the campaign, and create an overall insights report at the end of the campaign. The amount fee is based off of an estimated 32 hours manage an influencer campaign with 4-6 creators.
Please note the above fee does not include influencer fees. We will work with your set budget or will help you build a budget to find creators that align with your brand to get the most out of your campaign and investment.
50% of the fees paid upon signing of the contract (including influencer fees)
50% of the fee paid upon delivery of final content (including influencer fees)
Pending MODERNSPEAK being chosen for this campaign, we can plan to be in market with the first wave of content by the third week of June, with second and third waves going out in July and August.
From highly engaged micro-influencers to impactful macro-influencers and everything in between, we are more than movers and shakers. We are change makers. View some of our recent partnerships and collaborations here.
To start working with MODERNSPEAK, you can fill out the contact form on our website under the 'Contact Us' section—whether you're a brand or a creator. You can also reach us directly via email at hello@modernspeak.co or call us at 1-587-414-7825. We look forward to collaborating with you!
MODERNSPEAK is a dynamic, women-led agency that values transparency, collaboration, curiosity, and a human-first approach. We offer dual-sided expertise and understanding of brand and influencer perspectives, allowing us to create authentic, impactful campaigns. Our focus on transparency and genuine care sets us apart in the digital marketing industry.
MODERNSPEAK specializes in tech, travel, and lifestyle brands. We have extensive experience in the tourism and hospitality industry, working with top-tier travel media, influencers, and brands to create impactful campaigns that captivate audiences and elevate brand presence.
Brands working with MODERNSPEAK can expect enhanced alignment and visibility, hassle-free support, expert campaign management, and increased ROI through strategic influencer partnerships. We handle all aspects of the campaign, from planning to execution, ensuring maximum impact and brand growth.
We emphasize the importance of innovation and adaptability in our influencer marketing strategies and provide expert guidance throughout the campaign. Our approach to measurement is dynamic, allowing for regular refinement to impact ROI effectively. We analyze placements, gauge the impact of each story, and adjust tactics to maximize results.
We pride ourselves on forging authentic partnerships between influencers and brands through a careful vetting process. We aim to match creators' audiences with your ideal customer profile to ensure engagement, visibility, and trust. We are selective and only partner with influencers who align with your brand values and goals.
MODERNSPEAK collaborates with a diverse range of influencers, from highly engaged micro-influencers to impactful macro-influencers across various niches, including travel, tech, lifestyle, and more. This allows us to tailor campaigns to fit your brand's specific needs and audience.
MODERNSPEAK sets itself apart as a talent management agency by fostering authentic partnerships that align with influencers’ brands and values. We provide full-service support, from contract negotiation to campaign management and legal assistance, while maintaining transparency and open communication. Our proprietary software, Digitote, streamlines campaign management, allowing influencers to focus on their creativity. With a human-first approach, we prioritize genuine care and support, making us more than just managers—we’re dedicated partners in your growth and success.
MODERNSPEAK offers a range of services for brands, including influencer marketing, media relations and digital PR, event planning, content creation, campaign management and strategic brand partnerships. We specialize in connecting brands with top influencers to create authentic and engaging campaigns that resonate with audiences and drive results.