Why Is Travel Storytelling Important for Travel & Tourism?

Kristyn Snell (She/Her)

December 15, 2022

When planning vacations, people look for quick, easy to consume information. They want exactly what they need to know at their fingertips so they can get straight to planning. 

If you’re not using Instagram to share your travel experiences and tell your story with gorgeous travel images and short video clips of your jaw-dropping getaways, you’re missing out on so many opportunities to convert potential clients into leads and sales.

Social media users love photos and videos because they’re much easier to retain than long blocks of text on a website, email, or social post. A photography/video travel Instagram page helps provide quick yet engaging information about vacation packages through real people leaving your viewers to want more. Everyone loves a good visual story. 


Keep reading to learn how to use visual storytelling on your travel Instagram page to introduce your business, highlight your services and amenities, show off all your glowing reviews, and create deeper connections with your audience.

What is Travel Storytelling?

Everyone is talking about how important digital storytelling is when it comes to marketing these days.

And why wouldn’t it be? Storytelling is one of humankind’s natural impulses and desires of people to make sense of their authentic experiences by sharing them through images.

Don Rowlands, Aboriginal ranger and elder at Australia’s Munga-Thirri National Park, says,

“Every story is a physical map of how to travel from one place to another. Some places are physical; others are not.”


Simply put, telling a travel story means tapping into one of the richest and deepest veins of the human experience. Powerful storytelling, whether through travel photography and video or creative content and travel blogs, share this common quality - they express movement by capturing moments that emit emotions.

Why is Storytelling Important in Travel and Tourism?

In the tourism and travel industry, it’s easy to see the benefits of great storytelling — memorable vacations are all about stories. Compelling stories told by local expert guides, stories about cultural traditions and the local communities, and last but not least, stories from travellers themselves about all their amazing experiences along the way.

To put these elements into perspective — travellers with interesting opinions, memorable events, and engaging experiences — storytelling for the travel industry is an important component of travel content marketing, and just the natural way to market your brand.

Grow Your Travel Business by Partnering with MODERNSPEAK 

Finding the right travel influencers can accelerate the growth of your travel-based business. And yet, the hardest part is finding the right ones to engage with.

MODERNSPEAK can help your brand grow to new levels by connecting you with some of the best travel content creators and influencers on Instagram. We’ll handle everything from initial contact to creating successful travel-focused influencer campaigns.

Are you looking to grow your travel-based brand? Reach out today and we’ll show you how we can position your brand for rapid growth.

Ready to connect?

Work With Us

Frame corner