Influencer marketing is skyrocketing, and with this exponential growth, comes a variety of tactics and approaches used to run campaigns. So much more than a simple product placement, influencer marketing relies heavily on relationship building, brand alignment and targeted strategies. Keep reading to learn more about a few key influencer marketing strategies that will help you to execute a successful influencer marketing campaign in the highly competitive world of public relations and social outreach.
For your influencer marketing campaigns to be successful, they must be authentic, strategic, and measurable.
What goals do you want your campaign to achieve? Generally, businesses have four campaign goals in mind when planning on working with social media influencers, these include:
Start by determining who your brand is speaking to—who’s your target audience demographic? Research demographics, interests, why they choose your products, and what information you can offer through social media posts and other marketing channels that will increase your brand awareness. When you have an audience in mind, choosing a relevant influencer is much easier, and will increase the chances of a successful brand collaboration with that influencer.
If you want the best results from your influencer marketing efforts, it is important to research your influencers first. This means deciding what types of influencers you want to work with. Start by asking these questions:
Influencers generally fall into a few different categories:
Influencers charge roughly $1000 for every 100,000 followers. Micro-influencers are more cost-effective and can be a compelling choice for your brand with their engaged audience, loyal following and niche verticals.
Give your influencer a detailed brief to ensure they fit well with your brand’s message. It will also give them a good idea of the content and copy that aligns with your vision and goals.
After going live with your campaign, you can then begin tracking and measuring results in order to better understand the effectiveness of the campaign as a whole. Analytics reporting will also help you to identify which creators and their audiences’ are best aligned to your brand, and which strategies were most effective in achieving your campaign goals. Here are a few useful metrics to consider:
You should also gauge improvements when it comes to your brand awareness. While there is no direct metric for this, check if potential customers searched for your brand during the period the campaign was running.
Finally, it's important to gauge the overall quality of any created content. Do a quick check to see if the content was high-quality, on-brand, and in line with what you would create for your business.
Get the best results from your influencer marketing campaign by partnering with a successful influencer marketing agency. At MODERNSPEAK—we work with some of the world’s leading content creators and social influencers to connect them with brands just like yours.
Check out our case studies to learn more about how our influencer campaigns and partnerships have helped national and international companies from around the world increase their brand awareness, sales and consumer loyalty.