As social media usage skyrockets, brands continue to leverage impactful influencer relationships to increase brand awareness and reach potential customers.
But is your company taking advantage of everything influencer marketing has to offer?
Keep reading to learn the basics of influencer marketing campaigns, why they are so effective, and other key insights.
An influencer marketing campaign centers on the relationship between an influencer and your brand. The person you choose to promote your products or services will use popular social media channels like Instagram, TikTok, and YouTube to generate brand awareness.
Unlike celebrity endorsements, influencers have a deeper connection to your brand and their audiences. This is achieved through their loyal following, personal experience or knowledge of what they’re promoting for you, and their position as trusted figures within your niche.
Because influencers work independently, they control your brand’s message, decide how they’d like to portray it, and create their own content. This is how influencers promote authenticity, reach their target audience, and boost customer loyalty.
The cost to hire an influencer is usually calculated according to the influencers' social following and which social media platforms they use, among other metrics such as engagement. For example, influencer marketing industry experts suggest a cost of $1000 for every 100,000 followers on Instagram and $100 for every 1000 views on YouTube.
Of course, you can negotiate directly with an influencer or partner with an influencer marketing agency to explore the best options available to you.
Today’s technologies have given consumers an endless choice and freedom over the content they want to see. Whether they're scrolling through TikTok or a specific hashtag they follow on Instagram, there's no shortage of content available.
What does this mean for today's brands? It means you need to overcome the challenge of reaching your ideal customers wherever they are, which is where influencer marketing comes into the picture.
Influencer marketing solves that problem by enabling brands to find and directly advertise to their target audience, regardless of the niche. Today’s consumer makes buying decisions built on trust. They no longer rely on traditional marketing tactics and instead listen to real people's stories and opinions about a product or service. If an influencer loves your brand, chances are their followers will love it too.
If you’re having a hard time standing out in a digital crowd — you're ready for influencer marketing, and MODERNSPEAK can help.
We work with some of the world’s most popular social influencers and content creators to bring your brand’s story to life, to resonate with those within your niche and to build trust with your target audience.