@justbeingfarley is brought to you by pet parents Victoria and Todd, highlighting their adventures with their darling Australian Shepherd, Farley. With a home base in the Canadian Rocky Mountains, Victoria and Farley are on the move, sharing mountain adventures, tips about traveling with pets, and everything in between.
When Homes Alive Pets tapped Farley to help spread the word about their new line of slow feeder lick mats, dog-mom Victoria knew this was her chance to be the "extra" dog mom she always dreamed of. Although peanut butter would've done the job, Victoria whipped up a flavourful batch of "pizza" for Farley, using natural food coloring and plethora of pet friendly flavours to fill the freezer friendly slow feeding mat and treat Farley to the 'za she deserves.
Victoria’s fun humour and creativity went to a whole new level with this collaboration. She captured the soul of our customer in an entertaining but also appropriate manner, displaying the product in an effective way while embracing the “extra” levels our customers go to for their pets.
Tanner Siegmund, Digital Marekting, Homes Alive Pets
The campaign deliverables included an instagram reel and accompanying stories, leaning into Victoria's love of taking special care of preparing nutritious and stimulating treats for her active pupper. Farley is a picky eater, so Victoria takes great care in finding high quality and delicious food products for Farley, ensuring her four-legged princess gets to enjoy the same "treat life" as her humans.
1.6M View
1.4M Reach
100K Interactions
In this instance, there was no additional ad spend or whitelisting boost, and the content reached an outstanding 426,658 organic impressions, with 33,126 content interactions and 77 link clicks. The client noted that the particular item linked in Victoria's CTA was the most visited product on the entire website, for the duration of the campaign. In the 6 months since the content has gone live the reel has garnered 1.6 million views, reached 1.4 million accounts, and has had over 100K interactions.
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