Influencer Marketing for Canadian Brands | MODERNSPEAK

Kristyn Snell (She/Her)

November 21, 2023

At MODERNSPEAK, we know that in today's fast-paced digital world, influencer marketing is a must-have for brands looking to make their mark. And for Canadian companies trying to stand out, the advantages are tremendous, from increased brand awareness, conversions, credibility, virality, and so much more. That's where we come in. With our extensive knowledge and network in the Canadian influencer and media market and our insights working on behalf of brands and representing influencers, we're the top pick for brands looking to make an impact.

 

The Current State of Influencer Marketing in Canada

 

From brands to consumers, Canada's influencer marketing sector has seen a dramatic uptick in recent years. With Canadians spending an average of 24 hours a week online, the digital realm invites a captive audience for brands to forge meaningful connections. From lifestyle influencers to tech bloggers, content creators are providing authentic endorsements that lead to credibility, conversions and awareness for brands. This authenticity is paramount in establishing trust, making influencer marketing a powerful tool for Canadian brands.

 

Advantages of Influencer Marketing for Canadian Brands

 

When executed strategically, influencer marketing can launch a brand into the digital conversation. Here's how:

 

1. Increased Brand Visibility: Partnering with influencers amplifies brand reach, especially to audiences inaccessible through traditional media.

 

2. Engagement: Influencers create relatable content which resonates with their followers, leading to higher engagement rates.

 

3. Trust: Canadians tend to trust peer recommendations over traditional ads. By collaborating with influencers, brands can foster trust and credibility among potential customers.

 

Our Expertise and Unique Value

At MODERNSPEAK, our team brings experience from various niches, including travel and tourism, beauty and fashion, consumer packaged goods, and more. We’ve worked with some of the top brands in Canadian tourism, so we understand the nuances, the regional differences, and the local trends. This inside knowledge allows us to curate campaigns that resonate with Canadian audiences. Our vast network of influencers, coupled with our strategic insights, gives us a competitive advantage.

 

Success Stories

We have worked with countless Canadian brands who've reached their goals with influencer marketing. One example is our influencer partnership with Coast Canmore Hotel and Conference Centre.

 

THE PARTNERSHIP

Coast Canmore Hotel and Conference Centre partnered with MODERNSPEAK on an exclusive influencer campaign to bring five local creators to explore the property and Canmore. The primary objective was to enhance brand awareness and showcase the hotel, its restaurant and its experiences in Canmore.

 

THE CAMPAIGN

The objective of this campaign was for creators to showcase just how easy it is for locals to explore in their own backyard. From biking to hiking and everything in between, the creators documented their stay in the beautiful Canadian Rockies. This campaign encouraged Albertans to head to Canmore for a mountain getaway with the help of the Coast Canmore Hotel and Conference Centre.

Through authentic promotion, this partnership increased awareness of the many packages offered by the Coast Canmore Hotel, positive feedback supported by high participation in five IG giveaways, and lasting relationships with local creators wanting to continually plan trips to the Rocky Mountains.

 

Industry-Specific Strategies

Whether you’re in the fashion, tech, or tourism and hospitality industries, we will work with you to develop strategies tailored to fit your business's unique needs. We delve deep into brand attributes, ensuring our influencer partnerships and content strategies perfectly align with goals and audience preferences.

 

Collaborative Process

Our approach at MODERNSPEAK is inherently collaborative. Understanding a brand’s values, vision, goals, and challenges is crucial. From first consultations to campaign evaluations, our clients are integral to the process, ensuring campaigns that are not only impactful but also truly representative of the brand.

 

Why Brands Choose Us

Brands looking to make their mark in Canada love working with MODERNSPEAK because we offer more than just influencer marketing. We provide an in-depth understanding of the Canadian digital landscape, a commitment to authenticity, a pledge to drive results, and a strategic partnership mindset. We are relationship-driven and have close connections with brands, influencers, destinations, and publications we can unlock for the right opportunities.

 

We love to connect with Canadian brands looking to elevate their digital presence and create authentic connections with their audience. Book a call with us to learn more about how to win influencer marketing in Canada.

 

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