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Our Team

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MODERNSPEAK is a labour of love fueled by a small team of driven professionals with a combined 25 years of experience in travel and tourism marketing, influencer management, and boutique public relations.

Who We Are

Kristyn Snell (She/Her)

Founder

As the founder and CEO of MODERNSPEAK, Kristyn combines her love of travel and lifestyle marketing and her ability to create meaningful engagements for brands and destinations with creators, media and their unique audiences. For 13 years, her passion and creativity have led to several award-winning integrated communications and marketing campaigns that have created a lasting impact on the brands and destinations she's partnered with.

Kristyn's innovative and bold ideas and constant desire to stay on top of trends drive her to design dynamic campaigns in digital media marketing. Her career began at a boutique PR agency representing hotels and restaurants before joining the destination marketing space. Kristyn led PR for North America and launched the Creator Community initiative, Creator House and several other influencer and content marketing strategies for Travel Alberta. This experience saw her collaborating with brands such as GoPro, Expedia, CNN, Sony and Fairmont Hotels, as well as top-tier publications.

Never lost in a crowd, Kristyn is most creative when surrounded by people, collaborating, mentoring and bridging opportunities between creatives, consumer brands and tourism destinations. When her dream job didn’t exist, she created it.

Tara Gaucher (She/Her)

Influencer Relations and Business Develoment Manager

Tara is a seasoned storyteller with a background in public relations.  She has been actively involved in media and production for almost three decades. She’s worked on camera for brands like Ford and Travel & Leisure, and behind the scenes managing production for large-scale commercial shoots.

Having served as the Public Relations Manager at the Fairmont Banff Springs in the luxury hospitality sector, Tara's passion for enabling captivating travel and adventure stories truly ignited. Her expertise in managing the public image of an iconic hotel solidified her understanding of the power of compelling storytelling. It provided incredible networking opportunities hosting top-tier international travel writers.

Currently, at MODERNSPEAK, Tara assumes a pivotal role overseeing brand partnerships for creators on the roster alongside producing and managing commercial content creation opportunities for both brands and destinations. In her endeavours, Tara is known for championing win-win relationships and prioritizing authentic interactions above all else.   Outside office hours, you’ll find Tara teaching yoga, coaching CrossFit, and staying active in the mountains.

Erica Leitch (She/Her)

Account Lead, Digital Strategy

Erica brings a diverse industry background with agency and client-side experience, specializing in strategic planning, event management, media relations and content development. Most recently, her collaborative efforts helped secure over $14 million for over 200 youth-based charities across Alberta for the 7th annual Shaw Charity Classic PGA TOUR Champions Golf Tournament.

Erica’s experience delivering tailored PR campaigns and community investment initiatives has equipped her with a client-focused approach that generates meaningful results. With various academic experiences across continents and fluency in Spanish, her passion for connecting with people from all walks of life drew her to MODERNSPEAK’s travel and tourism side of creator management.

Her curious and creative mind infuses developed problem-solving skills, a keen eye for detail and an authentic approach to every task she tackles. Beyond the PR world, Erica is the proud owner of a sub-par golf swing, an avid Spikeball player, patio-goer and outdoor enthusiast and has never met a dog she didn’t like.

Madison Reid (She/Her)

Coordinator, Influencer Management

Madison is a social media enthusiast who thrives in the world of influencers. With a genuine love for all things social media, she brings her expertise to MODERNSPEAK as a talent coordinator. Her primary focus is on nurturing and supporting MODERSPEAK's talented creators, ensuring they have access to the best opportunities available.

Madison's passion lies in expanding MODERNSPEAK's influencer network, constantly seeking out new and exciting talent to collaborate with. With her knack for building relationships and her deep understanding of the social media landscape, Madison plays a vital role in connecting creators with the perfect platforms to showcase their unique voices.

She is driven by her desire to bring the best out of each individual and foster a vibrant community of influencers.  For fun, Madison loves to spend time outside on running trails. She also loves to bake in her free time and is always on the hunt for the best bakery style cookie recipe.

Rose Chase Bolton (She/Her)

Managing Director

A strategic communications leader with 15 + years of experience in digital marketing and public relations, Rose has a long track record of executing successful integrated marketing campaigns that drive business growth and enhance brand reputation. Rose has worked with the industry's top tourism and lifestyle publications and digital creators to shape the narrative of destinations and tourism organizations across Canada, such as Whistler Blackcomb, Rocky Mountaineer, Fairmont Hotels & Resorts, Travel Alberta and Lynx Air.

Rose leverages her extensive experience and unique understanding of target audiences and industry insights to develop innovative integrated marketing and communication strategies. She is skilled at designing strategic initiatives, identifying customer needs and pain points and leading cross-functional teams to deliver results.

Rose loves to try out new hot spots in her free time and share all the best tips and tricks for exploring the hidden gems of Western Canada and beyond! She stays grounded through her yoga practice and hiking and has recently taken up mountain biking and pickleball.

Kristyn Snell

Founder

As the founder and CEO of MODERNSPEAK, Kristyn combines her love of travel and lifestyle marketing and her ability to create meaningful engagements for brands and destinations with creators, media and their unique audiences. For 13 years, her passion and creativity have led to several award-winning integrated communications and marketing campaigns that have created a lasting impact on the brands and destinations she's partnered with.

Kristyn's innovative and bold ideas and constant desire to stay on top of trends drive her to design dynamic campaigns in digital media marketing. Her career began at a boutique PR agency representing hotels and restaurants before joining the destination marketing space. Kristyn led PR for North America and launched the Creator Community initiative, Creator House and several other influencer and content marketing strategies for Travel Alberta. This experience saw her collaborating with brands such as GoPro, Expedia, CNN, Sony and Fairmont Hotels, as well as top-tier publications.

Never lost in a crowd, Kristyn is most creative when surrounded by people, collaborating, mentoring and bridging opportunities between creatives, consumer brands and tourism destinations. When her dream job didn’t exist, she created it.

Tara Gaucher

Influencer Relations and Business Develoment Manager

Tara is a seasoned storyteller with a background in public relations.  She has been actively involved in media and production for almost three decades. She’s worked on camera for brands like Ford and Travel & Leisure, and behind the scenes managing production for large-scale commercial shoots.

Having served as the Public Relations Manager at the Fairmont Banff Springs in the luxury hospitality sector, Tara's passion for enabling captivating travel and adventure stories truly ignited. Her expertise in managing the public image of an iconic hotel solidified her understanding of the power of compelling storytelling. It provided incredible networking opportunities hosting top-tier international travel writers.

Currently, at MODERNSPEAK, Tara assumes a pivotal role overseeing brand partnerships for creators on the roster alongside producing and managing commercial content creation opportunities for both brands and destinations. In her endeavours, Tara is known for championing win-win relationships and prioritizing authentic interactions above all else.   Outside office hours, you’ll find Tara teaching yoga, coaching CrossFit, and staying active in the mountains.

Erica Leitch

Account Lead, Digital Strategy

Erica brings a diverse industry background with agency and client-side experience, specializing in strategic planning, event management, media relations and content development. Most recently, her collaborative efforts helped secure over $14 million for over 200 youth-based charities across Alberta for the 7th annual Shaw Charity Classic PGA TOUR Champions Golf Tournament.

Erica’s experience delivering tailored PR campaigns and community investment initiatives has equipped her with a client-focused approach that generates meaningful results. With various academic experiences across continents and fluency in Spanish, her passion for connecting with people from all walks of life drew her to MODERNSPEAK’s travel and tourism side of creator management.

Her curious and creative mind infuses developed problem-solving skills, a keen eye for detail and an authentic approach to every task she tackles. Beyond the PR world, Erica is the proud owner of a sub-par golf swing, an avid Spikeball player, patio-goer and outdoor enthusiast and has never met a dog she didn’t like.

Madison Reid

Coordinator, Influencer Management

Madison is a social media enthusiast who thrives in the world of influencers. With a genuine love for all things social media, she brings her expertise to MODERNSPEAK as a talent coordinator. Her primary focus is on nurturing and supporting MODERSPEAK's talented creators, ensuring they have access to the best opportunities available.

Madison's passion lies in expanding MODERNSPEAK's influencer network, constantly seeking out new and exciting talent to collaborate with. With her knack for building relationships and her deep understanding of the social media landscape, Madison plays a vital role in connecting creators with the perfect platforms to showcase their unique voices.

She is driven by her desire to bring the best out of each individual and foster a vibrant community of influencers.  For fun, Madison loves to spend time outside on running trails. She also loves to bake in her free time and is always on the hunt for the best bakery style cookie recipe.

Rose Chase Bolton

Managing Director

A strategic communications leader with 15 + years of experience in digital marketing and public relations, Rose has a long track record of executing successful integrated marketing campaigns that drive business growth and enhance brand reputation. Rose has worked with the industry's top tourism and lifestyle publications and digital creators to shape the narrative of destinations and tourism organizations across Canada, such as Whistler Blackcomb, Rocky Mountaineer, Fairmont Hotels & Resorts, Travel Alberta and Lynx Air.

Rose leverages her extensive experience and unique understanding of target audiences and industry insights to develop innovative integrated marketing and communication strategies. She is skilled at designing strategic initiatives, identifying customer needs and pain points and leading cross-functional teams to deliver results.

Rose loves to try out new hot spots in her free time and share all the best tips and tricks for exploring the hidden gems of Western Canada and beyond! She stays grounded through her yoga practice and hiking and has recently taken up mountain biking and pickleball.

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