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Our Team

MODERNSPEAK is a labour of love fueled by a small team of driven professionals with a combined 25 years of experience in travel and tourism marketing, influencer management, and boutique public relations.

Who We Are

Kristyn Snell (She/her)

Founder

Kristyn is a creative marketing entrepreneur with over 10 years of experience in public relations and influencer marketing. She has a keen ability to plan and execute creative, award-winning marketing campaigns; skills she used to launch her own home decor brand while partnering with lifestyle creators across North America. While working closely with captivating influencers, she founded and now runs MODERNSPEAK co., representing over 16 photographers, videographers and social content creators, combining her love of travel and lifestyle marketing. Kristyn's creative mind and awareness of trends keeps her driven to create dynamic campaigns in social media marketing. Her efforts were awarded when she won the 2019 W3 Award for Best in Show: Social Content and Travel Marketing. Her experience includes Account Manager for a boutique PR agency representing hotels and restaurants and Media Specialist at Tourism Calgary and Travel Alberta, which inspired her love of destination marketing. Never lost in a crowd, Kristyn is most creative when surrounded by people, collaborating, mentoring and bridging opportunities between creatives, consumer brands and tourism destinations. When her dream job didn’t exist, she created it.

Jocelyn Pointkoski (She/Her)

VP Business Development

Jocelyn has over 15 years of experience building relationships in sales, marketing and communications, with a focus on promoting tourism and travel to international markets. Jocelyn has partnered with world-known influencers from Olympic athletes to T.V. personalities. She has travelled overseas creating content while collaborating with photographers and film crews including working at the Vancouver 2010 Olympic Media House and sailing to Antarctica, supporting NBC on assignment. Jocelyn has partnered with Canadian Geographic, managing co-branded initiatives and promoting influential Canadians across Canada. She was also honoured by The Royal Canadian Geographical Society with the Erebus Medal for her contribution in nautical history as project manager in the High Arctic. She has worked with media (print and online), agents, DMOs from all over the world while promoting both products and destinations. Jocelyn loves to be challenged in both work and life, constantly re-inventing the ‘norm.’ Working with this creative team at MODERNSPEAK allows her to branch out and create magic out of ideas!

Tara Gaucher (She/Her)

VP of Content and Production

Tara is a storyteller at heart and cherishes opportunities for connection and exploration. With a childhood background in television, she's been involved in some element of production for nearly 30 years. From working on camera as tv host for T+E and Cottage Life, to Ford brand ambassador, she understands how stories come to life from the creative origins to the final brand level execution. Her most recent role in public relations and media management in the luxury hospitality space secured her passion for telling travel and adventure stories. She champions integrity, win-win relationships and above all else authentic interactions. In her spare time you might find her coaching CrossFit, teaching yoga, or trying to learn how to download library books on her Kobo (not sponsored, but will happily take a new one) to reduce her book hoarding tendencies.

Erica Leitch (She/Her)

Account Manager

Erica brings a diverse industry background with both agency and client-side experience, specializing in strategic planning, event management, media relations and content development. Most recently, her collaborative efforts helped secure over $14 million dollars going towards over 200 youth-based charities across Alberta for the 7th annual Shaw Charity Classic PGA TOUR Champions Golf Tournament. Erica’s experience delivering tailored PR campaigns and community investment initiatives has equipped her with a client-focused approach that generates meaningful results. With various academic experiences across continents, as well as fluency in Spanish, her passion for connecting with people from all walks of life drew her to MODERNSPEAK’s travel and tourism side of creator management. Her curious and creative mind infuses developed problem-solving skills, a keen eye for detail and an authentic approach into every task she tackles. Beyond the world of PR, Erica is the proud owner of a sub-par golf swing, is an avid Spikeball player, patio-goer and outdoor enthusiast and has never met a dog she didn’t like.

Kristyn Snell (She/her)

Founder

Kristyn is a creative marketing entrepreneur with over 10 years of experience in public relations and influencer marketing. She has a keen ability to plan and execute creative, award-winning marketing campaigns; skills she used to launch her own home decor brand while partnering with lifestyle creators across North America. While working closely with captivating influencers, she founded and now runs MODERNSPEAK co., representing over 16 photographers, videographers and social content creators, combining her love of travel and lifestyle marketing. Kristyn's creative mind and awareness of trends keeps her driven to create dynamic campaigns in social media marketing. Her efforts were awarded when she won the 2019 W3 Award for Best in Show: Social Content and Travel Marketing. Her experience includes Account Manager for a boutique PR agency representing hotels and restaurants and Media Specialist at Tourism Calgary and Travel Alberta, which inspired her love of destination marketing. Never lost in a crowd, Kristyn is most creative when surrounded by people, collaborating, mentoring and bridging opportunities between creatives, consumer brands and tourism destinations. When her dream job didn’t exist, she created it.

Jocelyn Pointkoski (She/Her)

VP Business Development

Jocelyn has over 15 years of experience building relationships in sales, marketing and communications, with a focus on promoting tourism and travel to international markets. Jocelyn has partnered with world-known influencers from Olympic athletes to T.V. personalities. She has travelled overseas creating content while collaborating with photographers and film crews including working at the Vancouver 2010 Olympic Media House and sailing to Antarctica, supporting NBC on assignment. Jocelyn has partnered with Canadian Geographic, managing co-branded initiatives and promoting influential Canadians across Canada. She was also honoured by The Royal Canadian Geographical Society with the Erebus Medal for her contribution in nautical history as project manager in the High Arctic. She has worked with media (print and online), agents, DMOs from all over the world while promoting both products and destinations. Jocelyn loves to be challenged in both work and life, constantly re-inventing the ‘norm.’ Working with this creative team at MODERNSPEAK allows her to branch out and create magic out of ideas!

Tara Gaucher (She/Her)

VP of Content and Production

Tara is a storyteller at heart and cherishes opportunities for connection and exploration. With a childhood background in television, she's been involved in some element of production for nearly 30 years. From working on camera as tv host for T+E and Cottage Life, to Ford brand ambassador, she understands how stories come to life from the creative origins to the final brand level execution. Her most recent role in public relations and media management in the luxury hospitality space secured her passion for telling travel and adventure stories. She champions integrity, win-win relationships and above all else authentic interactions. In her spare time you might find her coaching CrossFit, teaching yoga, or trying to learn how to download library books on her Kobo (not sponsored, but will happily take a new one) to reduce her book hoarding tendencies.

Erica Leitch (She/Her)

Account Manager

Erica brings a diverse industry background with both agency and client-side experience, specializing in strategic planning, event management, media relations and content development. Most recently, her collaborative efforts helped secure over $14 million dollars going towards over 200 youth-based charities across Alberta for the 7th annual Shaw Charity Classic PGA TOUR Champions Golf Tournament. Erica’s experience delivering tailored PR campaigns and community investment initiatives has equipped her with a client-focused approach that generates meaningful results. With various academic experiences across continents, as well as fluency in Spanish, her passion for connecting with people from all walks of life drew her to MODERNSPEAK’s travel and tourism side of creator management. Her curious and creative mind infuses developed problem-solving skills, a keen eye for detail and an authentic approach into every task she tackles. Beyond the world of PR, Erica is the proud owner of a sub-par golf swing, is an avid Spikeball player, patio-goer and outdoor enthusiast and has never met a dog she didn’t like.

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